Everyone has a role to play.

The Triad (Product Manager, UX Designer, Lead Engineer) and their data partners (UX Researchers, Product Analysts) work together to identify real customer problems and solve them with innovative, impactful solutions.

Different drivers, but no hard handoffs.

Hard handoffs create siloed departments, decrease efficiency, and build a “it’s not my job” culture. Prevent hard handoffs and foster collaborative innovation by bringing the right people along the journey at the right time.

Typically, the Product Manager drives priority of the problem to solve. The UX Designer drives the user experience for the solution. The Lead Dev drives technical execution of the solution. UX Research drives gathering and analyzing qualitative data and making informed proposals based on research insights. The Product Analyst drives gathering and analyzing quantitative data and making informed proposals based on data insights.

Be a multiplier.

Get more done by bringing out the greatness in others.