Crusaders, not task takers.

Task takers passively accept feature requests and do as they are told. Crusaders decide what to do because they passionately buy into the product vision and are committed to uncovering and solving real problems for real customers.

Entrusted to deliver.

Leadership ensures the Product Strategy lays out clear goals. Product Managers are empowered to figure out the best way to meet those goal, and they are accountable for the results they deliver.