Always be learning.

Teams should always be learning through frequent, incremental releases of bite sized value and rapid experimentation on production.

Think big and bold.

There is no such thing as failure so long as you learn from it.

Have a clear plan.

A plan includes an experiment brief, feature brief, and clear success metrics - but don’t be afraid to pivot if you’re wrong.

Take time to reflect.

When there are learnings to be had, take time to conduct a Blameless Post Mortem.